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Achieving 50%+ of annual
revenue goal with design

Below, you will see how I achieved the following results:

Annual Revenue Goal

+50%

New Clients

2

Financial Health for the company

Context

At the beginning of 2023, I was working at a Brazilian startup operating as a software house. The company had some fixed clients that covered part of the operations, ensuring revenue for some teams, including mine.
However, some contracts ended, negatively impacting the startup's financial health. With costs exceeding revenue, the need for new clients became urgent.

The situation worsened due to a client's default, further compromising the company's financial health and resulting in the layoff of 11 employees. This was an extremely difficult time, highlighting the urgency of acquiring new clients.

To address this, I worked closely with the Product Owner and the Sales Manager to secure new contracts.

First client

In February 2023, we secured a client from the agribusiness sector. We developed a sales simulator prototype for fertilizers and seeds, illustrating the planting process and the products needed for each stage. This prototype was designed to be displayed on televisions within the stores.

After our presentation, the client chose to close the contract with us, restoring the startup's financial health and allowing us to rehire some of the previously laid-off employees.

New Client

1

Rehired employees

2

Financial Health

Figma

You can navigate the prototype by clicking here.

Second client

In August 2023, I was tasked with creating a new prototype for a potential client, this time for a school. The app would enable teachers to manage various student-related activities, including parent communication and meeting scheduling. The proposal was approved, further strengthening the startup's financial health.

Figma

You can navigate the prototype by clicking here.

Results

Our revenue target for 2023 was 10 Bitcoins (this is just a representative value, as the actual amount is confidential). With the acquisition of these new clients and their substantial projects, we surpassed the 5 Bitcoin mark, achieving more than 50% of the annual revenue target.

This was made possible by well-executed prototypes presenting significant value propositions, outcompeting our rivals, and earning client loyalty.

Annual Revenue Goal

+50%

New Clients

2

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contato@nicolasantos.com

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Thank you ;)