Liven, a Brazilian software development company, faced a challenge with its online visibility. A strategic remedy involved the creation of a content-rich blog. In this narrative, I'll outline the process undertaken to enhance their online presence.
My role
Research
Writing
Strategy
UI Design
Objective
Elevate website traffic and enhance company visibility.
Benchmarking
Extensive benchmarking, considering popular blogs and newspapers, aimed to create a visually appealing blog aligned with Liven's brand identity.
Prototyping
Utilizing Figma, the design came to life, validated with stakeholders, ensuring adherence to business rules. Collaboration achieved a design meeting everyone's satisfaction.
Results
Explore the final result at Liven Blog. A week post-launch, the blog garnered more traffic than any other page on the website.